Privacy
Policy.

Information We Collect

We collect personal information you voluntarily provide, along with certain information collected automatically when you interact with our website.

Service Inquiries

When you submit a service inquiry, we collect:

• Name
• Email address
• Phone number, if provided
• Hair service preferences
• Hair descriptions and styling requests
• Uploaded reference images
• Other information included in your inquiry

Employment Applications

When you apply to join TWST Bar, we collect:

• Full name and contact information
• Position applied for
• Professional experience and licensing status
• Availability
• Portfolio or professional profile links
• Uploaded résumés and supporting documents
• Additional information voluntarily provided

Promotions and Membership Interests

Our Model Call and TWST Club forms may collect your name, email address, phone number, images, and relevant participation preferences.

Photographs submitted through these forms are used to review submissions and manage participation. Public or promotional use of submitted photographs requires separate permission where applicable.

Automatically Collected Information

Our website also collects certain technical and usage information through cookies, analytics tools, and similar technologies.

This information may include IP addresses, browser and device details, pages visited, referral sources, and interactions with website content.

How We Use Your Information

We process personal information for the following purposes:

• Responding to inquiries and service requests
• Providing salon information and customer support
• Reviewing employment applications
• Managing Model Call submissions and TWST Club interests
• Sending relevant service-related communications
• Improving website functionality and user experience
• Measuring website traffic and marketing performance
• Sending promotional email or SMS communications when authorized
• Maintaining website security
• Meeting applicable legal obligations

We limit our use of personal information to appropriate business purposes.

Form Submissions and Data Storage

Information submitted through TWST Bar's website is processed by the website and stored within its form submission system.

Form information and uploaded files are also forwarded to our designated Gmail account for review by authorized team members.

These records may include customer inquiries, uploaded reference images, employment applications, and supporting documents.

Access to this information is restricted to authorized personnel and service providers who need the information to perform their duties.

Website Analytics, Cookies, and Advertising

TWST Bar uses the following technologies to understand website activity and evaluate marketing performance:

Google Analytics

Google Analytics helps us understand website traffic, visitor interactions, and website performance.

Google Tag Manager

Google Tag Manager manages the deployment of website tracking and analytics technologies.

Meta Pixel

Meta Pixel helps measure advertising performance, understand website interactions, and support relevant advertising campaigns on Meta platforms.

These services may collect or receive technical identifiers, cookie information, and browsing activity. Information may be processed by Google and Meta under their respective privacy practices.

Certain advertising technologies may involve sharing website activity information for targeted advertising purposes.

You may control some tracking technologies through your browser settings, device privacy controls, and the advertising preferences provided by Google and Meta.

Where applicable law provides additional rights regarding targeted advertising or personal information sharing, you may contact TWST Bar to exercise those rights.

Customer Relationship Management and Marketing Platforms

TWST Bar may use customer relationship management and marketing platforms, including GoHighLevel (GHL), to organize customer records, manage communication preferences, and conduct email and SMS campaigns.

If implemented, relevant contact information may be transferred securely from our website to the CRM for authorized business activities.

These activities may include:

• Managing customer contact records
• Organizing service inquiries
• Sending promotional email campaigns
• Sending promotional SMS campaigns
• Managing subscriptions and communication preferences
• Recording marketing consent and unsubscribe requests

Introducing a CRM platform does not automatically authorize marketing communications. Contact information will be used for promotional communications only when permitted by applicable law and the individual's communication preferences.

Email and SMS Communications

TWST Bar may communicate with customers by email or text message in connection with inquiries, salon services, promotions, events, and membership opportunities.

When promotional SMS campaigns are introduced, individuals will be given an appropriate opportunity to consent before receiving marketing text messages.

For SMS programs:

• Message frequency may vary.
• Message and data rates may apply.
• Consent to marketing messages is optional.
• Consent is not a condition of purchasing salon services.
• Recipients may reply STOP to unsubscribe.
• Recipients may reply HELP for assistance.

Providing a phone number through an inquiry or employment form does not automatically constitute consent to receive promotional SMS messages.

Marketing and non-marketing SMS consent will be collected separately when both messaging categories are offered.

Email recipients may unsubscribe from promotional communications by following the unsubscribe instructions included in marketing emails.

Sharing of Personal Information

TWST Bar does not sell customer contact lists, employment applications, or uploaded photographs.

We may share information with service providers as necessary to operate our website and business, including website hosting providers, Google email and analytics services, Meta advertising services, and CRM or messaging platforms when implemented.

These providers may process information to deliver services, maintain security, measure performance, or support authorized business operations.

Mobile Information and SMS Consent

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may disclose information when required by law or when reasonably necessary to protect our rights, website, customers, or business operations.

Data Retention

TWST Bar retains information submitted through website forms for up to 12 months from the date of submission, unless a longer retention period is required by law or necessary to address an ongoing legal matter.

This retention period applies to:

• Customer inquiries and form submissions
• Employment applications and résumés
• Uploaded reference photographs
• Model Call and TWST Club submissions
• Related website submission records

After the applicable retention period, records will be deleted or securely disposed of in accordance with our data management procedures.

Information processed by analytics and advertising providers may follow their configured retention settings and applicable provider policies.

Limited records may be retained when necessary to document legal compliance, consent, or unsubscribe requests.

Data Security

We apply reasonable technical and organizational safeguards to protect personal information from unauthorized access, misuse, disclosure, alteration, or loss.

These measures include limiting access to authorized personnel and managing information through business systems and service providers.

While we take reasonable precautions, no internet-based transmission or storage system is completely secure.

Your Privacy Rights

Depending on applicable privacy laws, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your personal information
• Withdraw marketing consent
• Request information about how your information is processed
• Opt out of certain targeted advertising or data-sharing activities
• Appeal certain decisions regarding privacy requests, where applicable

TWST Bar will review privacy requests and respond in accordance with applicable legal requirements.

We may request appropriate information to verify your identity before processing certain requests.

We will not discriminate against individuals for exercising their applicable privacy rights.

Children's Privacy

Our website is not intended for children under 13 years of age.

We do not knowingly collect personal information directly from children under 13 without appropriate parental consent.

If we become aware of improperly collected information involving a child under 13, we will take appropriate steps to delete the information.

Third-Party Websites

Our website may include links to external websites or social media services.

These third parties maintain their own privacy practices. TWST Bar is not responsible for the privacy policies or data-handling activities of independently operated external websites.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, website technologies, marketing systems, or applicable laws.

Updates will be published on this page with a revised effective date.

Where required, we will provide additional notice or obtain consent before making material changes to our data-processing practices.

Contact Information

For questions regarding this Privacy Policy or requests involving your personal information, please contact: